Adidas Store, Hyde Park, London
The Adidas Store in London’s Hyde Park featured alongside other shops which together formed the largest Official Olympic Superstore in the UK outside of the main Olympic Park.
The Adidas area of the London 2012 shop contained special miCoach features to demonstrate the innovation and performance benefits of using miCoach technology.
Visitors were invited to take part in three seperate miCoach challenges to show that they were faster. stronger and smarter using specifically designed computer simulated games technology.
The store was a striking addition to the area, with its official colours and branding highlighting sport awareness and their support of the London 2012 Games.